RETAIL PRODUCTS & TRADEMARKS
Heritage and Team Trojan are distinguished in-house apparel lines at USC, each designed to generate scholarship funds for the athletic and need-based students. Both collections celebrate USC's identity—Heritage with vintage designs and classic athltic apparel.
I collaborated with USC Trademarks and Licensing, maintaining quality control as well as designing products meeting the rigorous standards set by both the licensing office and USC Athletics. My responsibilities extended beyond USC’s private labels to co-branding initiatives with companies like Chubbies, The Ave, and USC Athletics' Women of Troy designing marketing materials, including hangtags, hat stickers, and clothing labels.
Notably, for the 2017 Rose Bowl Game, I collaborated with the USC Bookstore, USC Trademarks and Licensing, USC Athletics, and The Tournament of Roses teams to create co-branded apparel, hard goods, and other merchandise under the Team Trojan brand.
